Named for a unique Newfoundland phrase that means ‘imminently’, now is indeed the time for The Once. As a trio, the band has kept it uncomplicated, depending on the power of their voices and acoustic instruments. Lead singer Geraldine Hollett, has an instrument of rare power: she is a singer who can still a noisy room, so expressive she can tell a novel-length story with a few words. Accompanied by Phil Churchill and Andrew Dale on guitar, mandolin, fiddle and bouzouki, The Once creates a perfect blend of voice and melody. Sometimes melancholy, sometimes funny, always poignant, The Once sounds like nothing else that has ever come from Newfoundland.